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Content Strategy - LO + TY Swim
Project type
Content Strategy
Date
December 2022
Location
Los Angeles, CA
The LO + TY Swim project was born out of a Business Incubation course, where I and a classmate collaborated with a swimwear brand start-up to develop monthly content calendars and the brand's first ad. In addition to this, we also had a hand in creating the brand's pillars, color palette, and overall brand identity from the ground up.
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